Enterprise-wide Mobile Strategy

Mobility Analyst Kevin Benedict interviews the Practice Leader for Cognizant Mobility Jeff Wallace. In this interview they discuss the challenges large multinational companies have with developing an enterprise-wide mobile strategy.


How does a large multinational company think about and develop an enterprise-wide mobile strategy?

Listen to the video for the answer by mobility expert Jeff Wallace -

Digital marketing made easy

Google's Analytics had been a huge success, so is there various similar services to monitor digital marketing & advertising. With all these different analytical tools or tags for getting better insights, sales conversion and pageviews; managing would be a headache.


Tag's supported by Google Tag Manager

1. AdWords Conversion Tracking
2. DoubleClick Floodlight Counter
3. DoubleClick Floodlight Sales
4. Google Analytics
5. GDN Remarketing
6. Custom Image Tags
7. Custom HTML Tags

According to the Google Tag Manager help center:
Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.

Google's Tag manager consolidate all the tag's into a single snippet of code with a manageable admin interface.

More info