Max Wei, Shana Patadia, and Daniel Kammen of the University of California at Berkeley reviewed 15 recent studies on the job-creation potential of various energy sources and found that renewables generate more jobs per unit of energy delivered than do fossil fuels.
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Crowdsourcing is a term coined by Jeff Howe back in 2006. Howe describes crowd sourcing as search and selection of services among many part...
Tuesday, October 30, 2012
Solar : Close to Going Mainstream
A slew of new solar powered electricity projects have come online in the past two years, and the sheer volume has solar power nearing price-parity with carbon-based generation in some markets.
In 2011 US solar developers built roughly 1 gigawatt of new solar capacity according to the Solar Energy Industries Association. In Europe, despite ongoing financial uncertainties, solar megawatts continue to come online, albeit at a smaller pace than in previous years. German capacity stands at 7.4 gigawatts. Italy generates about 2.3 gigawatts of solar electricity, and in Spain the sun helps produce roughly 3.7 gigawatts of electricity.
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In 2011 US solar developers built roughly 1 gigawatt of new solar capacity according to the Solar Energy Industries Association. In Europe, despite ongoing financial uncertainties, solar megawatts continue to come online, albeit at a smaller pace than in previous years. German capacity stands at 7.4 gigawatts. Italy generates about 2.3 gigawatts of solar electricity, and in Spain the sun helps produce roughly 3.7 gigawatts of electricity.
Read More »
Thursday, October 25, 2012
Mobile Marketing
90% of the Fortune 500 does not have mobile customized sites.
Mobile phones are everywhere! So has the mobile revolution has been predicted since a long time. Almost half the search now a day are from mobile devices. Mobile Marketing, a new trend in marketing, is the result of the growing use of cell phones and other mobile devices. Yet many companies hasn't yet translated the success it had to mobile devices.
Companies' invest where consumers spend their time
Many companies have yet not exploited the so-called new medium of mobile presence as they are still slowly learning mobile behaviour and will start adapting to mobile advertisements. It is not just mobile page, but also need to find out what users want on the small screen. Mobile adaptation is a consequence of customer understanding.
New technology makes life easier and thus establishing new behaviour patterns.
Mobile phones are everywhere! So has the mobile revolution has been predicted since a long time. Almost half the search now a day are from mobile devices. Mobile Marketing, a new trend in marketing, is the result of the growing use of cell phones and other mobile devices. Yet many companies hasn't yet translated the success it had to mobile devices.
Companies' invest where consumers spend their time
Many companies have yet not exploited the so-called new medium of mobile presence as they are still slowly learning mobile behaviour and will start adapting to mobile advertisements. It is not just mobile page, but also need to find out what users want on the small screen. Mobile adaptation is a consequence of customer understanding.
Ads generated on smartphones can cost about 40 percent less than those on traditional computers and about 25 percent less than on tablets, said Herman Leung, an analyst at Susquehanna International Group. The major issue is due to companies do not have mobile custom pages. If companies create custom mobile sites, it will lead to higher click rates, increased competition and better effect.Read More »
New technology makes life easier and thus establishing new behaviour patterns.
Sunday, October 14, 2012
Enterprise-wide Mobile Strategy
Mobility Analyst Kevin Benedict interviews the Practice Leader for Cognizant Mobility Jeff Wallace. In this interview they discuss the challenges large multinational companies have with developing an enterprise-wide mobile strategy.
How does a large multinational company think about and develop an enterprise-wide mobile strategy?
Listen to the video for the answer by mobility expert Jeff Wallace -
How does a large multinational company think about and develop an enterprise-wide mobile strategy?
Listen to the video for the answer by mobility expert Jeff Wallace -
Wednesday, October 03, 2012
Digital marketing made easy
Google's Analytics had been a huge success, so is there various similar services to monitor digital marketing & advertising. With all these different analytical tools or tags for getting better insights, sales conversion and pageviews; managing would be a headache.
Tag's supported by Google Tag Manager
Google's Tag manager consolidate all the tag's into a single snippet of code with a manageable admin interface.
More info
Tag's supported by Google Tag Manager
- AdWords Conversion Tracking
- DoubleClick Floodlight Counter
- DoubleClick Floodlight Sales
- Google Analytics
- GDN Remarketing
- Custom Image Tags
- Custom HTML Tags
According to the Google Tag Manager help center:
Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.
Google's Tag manager consolidate all the tag's into a single snippet of code with a manageable admin interface.
More info
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