Mobile phones are everywhere! So has the mobile revolution has been predicted since a long time. Almost half the search now a day are from mobile devices. Mobile Marketing, a new trend in marketing, is the result of the growing use of cell phones and other mobile devices. Yet many companies hasn't yet translated the success it had to mobile devices.
Companies' invest where consumers spend their time
Many companies have yet not exploited the so-called new medium of mobile presence as they are still slowly learning mobile behaviour and will start adapting to mobile advertisements. It is not just mobile page, but also need to find out what users want on the small screen. Mobile adaptation is a consequence of customer understanding.
Ads generated on smartphones can cost about 40 percent less than those on traditional computers and about 25 percent less than on tablets, said Herman Leung, an analyst at Susquehanna International Group. The major issue is due to companies do not have mobile custom pages. If companies create custom mobile sites, it will lead to higher click rates, increased competition and better effect.Read More »
New technology makes life easier and thus establishing new behaviour patterns.
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