Sticky Posts

Tuesday, October 30, 2012

Nation should switches to clean energy for more jobs

Max Wei, Shana Patadia, and Daniel Kammen of the University of California at Berkeley reviewed 15 recent studies on the job-creation potential of various energy sources and found that renewables generate more jobs per unit of energy delivered than do fossil fuels.


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Solar : Close to Going Mainstream

A slew of new solar powered electricity projects have come online in the past two years, and the sheer volume has solar power nearing price-parity with carbon-based generation in some markets.



In 2011 US solar developers built roughly 1 gigawatt of new solar capacity according to the Solar Energy Industries Association. In Europe, despite ongoing financial uncertainties, solar megawatts continue to come online, albeit at a smaller pace than in previous years. German capacity stands at 7.4 gigawatts. Italy generates about 2.3 gigawatts of solar electricity, and in Spain the sun helps produce roughly 3.7 gigawatts of electricity.

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Thursday, October 25, 2012

Mobile Marketing

90% of the Fortune 500 does not have mobile customized sites.
Mobile phones are everywhere! So has the mobile revolution has been predicted since a long time. Almost half the search now a day are from mobile devices. Mobile Marketing, a new trend in marketing, is the result of the growing use of cell phones and other mobile devices. Yet many companies hasn't yet translated the success it had to mobile devices.


Companies' invest where consumers spend their time
Many companies have yet not exploited the so-called new medium of mobile presence as they are still slowly learning mobile behaviour and will start adapting to mobile advertisements. It is not just mobile page, but also need to find out what users want on the small screen. Mobile adaptation is a consequence of customer understanding.

Ads generated on smartphones can cost about 40 percent less than those on traditional computers and about 25 percent less than on tablets, said Herman Leung, an analyst at Susquehanna International Group. The major issue is due to companies do not have mobile custom pages. If companies create custom mobile sites, it will lead to higher click rates, increased competition and better effect.Read More »

New technology makes life easier and thus establishing new behaviour patterns.

Sunday, October 14, 2012

Enterprise-wide Mobile Strategy

Mobility Analyst Kevin Benedict interviews the Practice Leader for Cognizant Mobility Jeff Wallace. In this interview they discuss the challenges large multinational companies have with developing an enterprise-wide mobile strategy.


How does a large multinational company think about and develop an enterprise-wide mobile strategy?

Listen to the video for the answer by mobility expert Jeff Wallace -

Wednesday, October 03, 2012

Digital marketing made easy

Google's Analytics had been a huge success, so is there various similar services to monitor digital marketing & advertising. With all these different analytical tools or tags for getting better insights, sales conversion and pageviews; managing would be a headache.


Tag's supported by Google Tag Manager
  1. AdWords Conversion Tracking
  2. DoubleClick Floodlight Counter
  3. DoubleClick Floodlight Sales
  4. Google Analytics
  5. GDN Remarketing
  6. Custom Image Tags
  7. Custom HTML Tags

According to the Google Tag Manager help center:
Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.



Google's Tag manager consolidate all the tag's into a single snippet of code with a manageable admin interface.

More info

Saturday, September 29, 2012

Virtualization Technology

In a challenging economic environment, case for virtualization is even more compelling than ever, given the potentially dramatic cost savings and increased productivity and operational benefits.

Blog :: Virtualization Technology

Saturday, September 22, 2012

New Profile page on twitter web & mobile apps

Twitter CEO announced a new look twitter's profile page on twitter.com as well as twitter's mobile & iPad apps.
The new design can be activated from Settings >> Design
- Header & Overlay options
Quoted on Today‘s website :
What’s the biggest change? There’s now a huge header image that runs across the top, sort of like the banner image that Facebook users have on their timelines. The page itself has been reoriented to play up other visuals as well: Your avatar is no longer tucked in the corner, but will display front and centre. The photo stream, too, has been moved up, and will now be accessible on the apps.
The new layout will be enforced in the coming months. This new layout will be similar in both mobile as well as web.

iPad, iPhone & Android is also enhanced to show swipe through photos and photos in full screen.



More info

Wednesday, August 15, 2012

Cherishing Cultural Bonds

Ties between India and Vietnam date back to more than 2,000 years when Hindu traders from the Bhagalpur region established the ancient Champa kingdom in central Vietnam. The relation between India and Ho Chi Minh city dates back to more than two centuries when the Chettiyars, the trading community from south India, first came to the city to establish their money lending business.

Blog :: Cherishing Cultural Bonds

Friday, May 25, 2012

Android Apps for the near future

Future Mobile applications like Near Field Communication (NFC), Mobile Business Intelligence (BI) and Ambient Assisted Living (AAL)

Blog :: Android Apps for the near future

Sunday, April 15, 2012

Mobile Application Development on Rise

Mobile application development consists of framework / platform & web or native development.

Blog :: Mobile Application Development on Rise

Monday, January 16, 2012

We are not all equally well out of the crisis

The entire western high-tech production has been re-flagged in countries such as China, Taiwan and the Philippines. Steve Denning in Forbes describes the world’s best-selling e-reader, Amazon's Kindle 2, and how Amazon could not produce it in the United States because production capacity is no longer in the United States. Even if Amazon decided to have "Made in America", but now it can’t find couple of the main ingredients in the e-reader, ranging from the screen to the batteries and circuit boards – in the United States

Blog :: We are not all equally well out of the crisis