The rapid development of mobile technology, smart phones, mobile payment has penetrated all corners of the world. Mobile users increasingly use the smartphone to buy online, preferably an Apple and Android. Mobile payment platforms allow people to make payments, transfer money and manage their finances anytime, anywhere.
In mid-2015, 36% of global mobile payments at e-commerce sites are made on iPhone. Note that this index does not take into account mobile "in-app" payments. According to studies, the mobile share of online payments on mobile Internet sites increased from 27.2% in the first quarter of 2015 to 28.7% in the second quarter. In terms of volume of transactions, smartphones dominate to a large extent and confirm their first place, moving from 61.8% of mobile transactions in the first quarter of 2015 to 64.1% in the second quarter.
In retail, purchases of physical goods (ready-made, furniture, appliances and food) are growing in mobile phones. Purchases of video games, subscription to a service or hotel reservations and ticket sales are made by 26%, compared to 21% at the beginning of the year, in smartphones.
Europe tops mobile shopping -
Geographically, Europe continues to lead mobile purchases (30.4%), followed by North America (26.7%) and Asia (21.4%). It should be noted that all these regions saw the share of mobile payments increase by about one percentage point compared to the previous quarter. Within the Europe zone, the UK remains the leader with 44.8% of mobile online payments, ahead of the Netherlands (32.9%) and Spain (28.3%) and Germany (23.6%).
Huge potential even in developing countries:
Total transactions in T-mall in China during 2015 amounted to US $ 14.34 billion, of which 68.67% were completed through mobile payment. With these success stories in the online payment market, Alipay.com launched its own Alipay mobile payment wallet; while Tencent, a successful provider of social networking services, launched WeChat mobile wallet.
Compared with PC-based online payment, mobile payment allows users to perform payment transactions at any time and from any location with the help of mobile networks and terminals. Mobile devices have several limitations, such as small screens, low processing capacity and inconvenient input. But overall trust is crucial to counteract uncertain situations, encourage future transactions and develop successful long-term relationships.
Mobile payment user's Perspective of trust -
This theory includes trust in the source, trust in the target and source-objective relationships as the core components of the trust transfer process. Based on the theory of trust transfer, this study proposes that trust in online payment (i.e., trust in the source) and two source-target relationship factors, i.e. perceived similarity and entitativity, affect trust in the mobile payment (i.e., trust in target). In turn, the resulting trust influences the user's satisfaction and the intention to continue towards mobile payment in a context of online-mobile payment.
Study Investigation -
As the leading electronic payment platform in China, Alipay.com was chosen for research. Initially launched in 2004, Alipay.com offers users an online platform, which was upgraded to Alipay Mobile Wallet in 2013. By the end of June 2015, Alipay had attracted more than 400 million unique active users. A total of 219 responses were taken for data analysis. Among these respondents, 43.4% men and 56.6% women, more than 85% were between 20 and 29 years old, more than 82% had a bachelor's degree or higher, 70% had more than five years of experience in the use of mobile phones to surf the Internet, and approximately 60% I had more than two years of experience using Alipay Mobile Wallet.
Study Results -
This study also offers several practical implications.
Download research from https://www.emeraldinsight.com/doi/full/10.1108/IntR-11-2016-0359
Finally, it should be noted that, mobile payment online is progressing and occupying an increasingly important place, as a means of payment in stores. With the relationship between mobile ads and mobile payments becoming more pronounced and more important in recent years, it is not surprising that mobile Ad Networks are beginning to take seriously the potential of mobile payments to increase their reach and impact on mobile advertising market.
In mid-2015, 36% of global mobile payments at e-commerce sites are made on iPhone. Note that this index does not take into account mobile "in-app" payments. According to studies, the mobile share of online payments on mobile Internet sites increased from 27.2% in the first quarter of 2015 to 28.7% in the second quarter. In terms of volume of transactions, smartphones dominate to a large extent and confirm their first place, moving from 61.8% of mobile transactions in the first quarter of 2015 to 64.1% in the second quarter.
In retail, purchases of physical goods (ready-made, furniture, appliances and food) are growing in mobile phones. Purchases of video games, subscription to a service or hotel reservations and ticket sales are made by 26%, compared to 21% at the beginning of the year, in smartphones.
Europe tops mobile shopping -
Geographically, Europe continues to lead mobile purchases (30.4%), followed by North America (26.7%) and Asia (21.4%). It should be noted that all these regions saw the share of mobile payments increase by about one percentage point compared to the previous quarter. Within the Europe zone, the UK remains the leader with 44.8% of mobile online payments, ahead of the Netherlands (32.9%) and Spain (28.3%) and Germany (23.6%).
Huge potential even in developing countries:
Total transactions in T-mall in China during 2015 amounted to US $ 14.34 billion, of which 68.67% were completed through mobile payment. With these success stories in the online payment market, Alipay.com launched its own Alipay mobile payment wallet; while Tencent, a successful provider of social networking services, launched WeChat mobile wallet.
Compared with PC-based online payment, mobile payment allows users to perform payment transactions at any time and from any location with the help of mobile networks and terminals. Mobile devices have several limitations, such as small screens, low processing capacity and inconvenient input. But overall trust is crucial to counteract uncertain situations, encourage future transactions and develop successful long-term relationships.
Mobile payment user's Perspective of trust -
This theory includes trust in the source, trust in the target and source-objective relationships as the core components of the trust transfer process. Based on the theory of trust transfer, this study proposes that trust in online payment (i.e., trust in the source) and two source-target relationship factors, i.e. perceived similarity and entitativity, affect trust in the mobile payment (i.e., trust in target). In turn, the resulting trust influences the user's satisfaction and the intention to continue towards mobile payment in a context of online-mobile payment.
Study Investigation -
As the leading electronic payment platform in China, Alipay.com was chosen for research. Initially launched in 2004, Alipay.com offers users an online platform, which was upgraded to Alipay Mobile Wallet in 2013. By the end of June 2015, Alipay had attracted more than 400 million unique active users. A total of 219 responses were taken for data analysis. Among these respondents, 43.4% men and 56.6% women, more than 85% were between 20 and 29 years old, more than 82% had a bachelor's degree or higher, 70% had more than five years of experience in the use of mobile phones to surf the Internet, and approximately 60% I had more than two years of experience using Alipay Mobile Wallet.
Study Results -
This study also offers several practical implications.
- - Trust in online payment has a significant influence on trust in mobile payment. This finding suggests that reputable online service providers can improve their mobile extension by leveraging on their user's previous trust in online services.
- - The finding indicated that if users are satisfied with mobile payment, they tend to use the service frequently.
Download research from https://www.emeraldinsight.com/doi/full/10.1108/IntR-11-2016-0359
Finally, it should be noted that, mobile payment online is progressing and occupying an increasingly important place, as a means of payment in stores. With the relationship between mobile ads and mobile payments becoming more pronounced and more important in recent years, it is not surprising that mobile Ad Networks are beginning to take seriously the potential of mobile payments to increase their reach and impact on mobile advertising market.
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